Ashabae Entertainment

About Ashabae

Ashabae Entertainment specializes in providing top-tier live entertainment. Our mission is to create unforgettable experiences through exceptional performances, and to promote a diverse roster of talented entertainers.

With years of experience in the industry, we understand the nuances of domestic and international entertainment sectors, ensuring that every event we handle is a resounding success. Our dedicated team of professionals works tirelessly to exceed expectations and deliver unparalleled entertainment.

We manage every detail, from venue selection and ticket sales to marketing and on-site coordination, ensuring seamless and memorable events sets us apart. At Ashabae Entertainment, we believe that great entertainment is the key to creating memorable moments, and we are committed to providing the best in the business.

Meet our Team

Behind every performance we provide is a dedicated team of professionals, each bringing their unique expertise and enthusiasm to our company. Get to know the people who make all this possible.

Joudi M. Henoud

Founder & Chief Creative Officer, Ashabae Publishing/Ashabae Entertainment, LLC.

A trailblazer at the intersection of business, entertainment, and philanthropy, Joudi M. Henoud is redefining the power of creativity to drive meaningful change. As the Founder, Chief Creative Officer of Ashabae Publishing and Ashabae Entertainment, she merges innovation with artistry, using music, filmmaking, and storytelling to inspire, heal, and connect communities. With a keen eye for opportunity and a heart for impact, Joudi has built and led successful ventures that bridge commerce and the arts.

Beyond entrepreneurship, she is deeply committed to philanthropy, championing initiatives that empower communities and uplift youth at risk, as well as both young and seasoned artists, through mentorship, education, and creative opportunities. A lifelong music enthusiast and filmmaker, Joudi infuses this passion into every endeavor, fostering platforms that celebrate artistic expression. Through strategic leadership and creative storytelling, she continues to shape industries while making a lasting social impact.

John Henoud

Managing Partner, Ashabae Entertainment LLC

With over 35 years of experience in the music industry, John Henoud is the Managing Partner of Ashabae Entertainment, a premier live music promoter. Throughout his career, he has played a pivotal role in curating exceptional live music experiences, overseeing event operations, and cultivating strong industry relationships. Driven by his passion for music and strategic leadership, John continues to propel Ashabae Entertainment’s mission—bringing unforgettable live performances to audiences worldwide.

Michaela Smith

Talent Acquisition/Finance Specialist

Michaela Smith brings a robust skill set and a wealth of experience to her role as a Talent Acquisition/Finance Specialist at Ashabae Entertainment.
In addition to excelling in discovering, signing, and overseeing musical talent, she has also focused on arranging live performances for artists and maintaining connections with festival organizers and club owners.
With a bachelor’s degree from Claflin University, Michaela’s academic background has played a key role in her career growth.
Her talent for identifying potential artists, networking abilities, and effective communication have consistently earned her recognition, including multiple MVP awards for leadership, management excellence, and contributions to organizational welfare.
In summary, Michaela Smith is a dedicated professional who combines talent acquisition and financial specialization with a commitment to fostering a supportive and equitable workplace environment, particularly within the creative industries. Her proactive approach and effective people management strategies have been instrumental in driving Ashabae’s organizational success.

Join the Party

At Ashabae Entertainment, we curate premier live music experiences, uniting top artists from Afrobeats, Hip Hop, R&B, Dancehall, and Amapiano. Our mission is to deliver nights filled with epic music, stunning production, and lasting memories.

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